LIONEL MESSI WINS ECJ RULING ON TRADEMARK

Football superstar Lionel Messi won the backing of European Court of Justice judges on 26 April, when they ruled that the Barcelona player’s request for a trademark is legitimate, citing his fame outside the world of football as a crucial element of the case.

The case dates back to 2011, when Messi’s representatives requested the European Union Office for Intellectual Property (EUIPO) to register a logo that includes a capital letter ‘M’ and the football player’s surname in all capital letters. Following that request, a complaint was lodged against Messi by another clothing and sports equipment company, MASSI, which cited the similarities between the two trademarks and the likelihood the two could be confused.

EUIPO upheld that complaint, agreeing that there was a real chance of confusion, due to the visual and phonetic similarities. Messi first appealed at the EUIPO and then went to the ECJ for a ruling. The General Court annulled the EUIPO’s ruling, insisting that Messi is enough of a “famous figure” even outside of the world of football for most average consumers not to confuse the two brands.

This entry was posted in IPR, People. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.