A new business insight provided by Roger La Salle, innovation thought leader and pioneer of “Matrix Thinking”™
A tiny change – can make a big difference!
The butterfly effect is the term used to describe often huge consequences that can follow a seemingly trivial incident. Just like swiping a fly away whilst driving with the distraction causing a serious accident. Or as many have experienced, checking a text when driving, only to realize that we have lost concentration on the road, sometimes with catastrophic consequences. Thankfully, I have learned, but too few have yet to get the message – excuse the pun.
Some examples of seemingly somewhat trivial events playing out with terrible consequences can be seen everywhere. Adolf Hitler being denied entry as insufficiently talented to study art in Vienna probably led him instead to follow his passion to rebirth Germany.
Or the tiny software enabled light that told the operator of the Three Mile Island Nuclear reactor when a “Valve Close” signal has been correctly sent. Unfortunately this did not indicate the valve had actually closed. It hadn’t, with the catastrophic consequences now known as the Three Mile Island Nuclear disaster.
The list of such minor issues leading to big outcomes is endless.
So what with innovation?
In my last post I suggested that innovation does not necessarily have to be a risky business if done properly and given the right tools. I then gave many examples, but critics of incremental innovation often suggest that such small improvements are not disruptive and thus industry or world changing innovation is not an outcome of increments.
This is not to say that innovation or small changes necessarily have to be easy, but small changes can and do create and change industries.
There are many examples
The electronic or battery wrist watch when first developed took a little engineering, but in essence it was a simple innovation. Replace a spring that needed winding with a small battery and motor. The Swiss ignored this innovation at their peril. When these watches were first launched during the 1970’s there were over 1600 Swiss watch companies making mechanical watches. Soon after the electronic watch took hold, the number was just 600.
The mere observation that the natural occurring magnets, called load-stone, when suspended by a string or floated on a straw bed always pointed north led to the birth of reliable navigation. Galileo’s observation that the period (time to swing) of a pendulum was unchanged even as its swing stroke diminished led to the creation of proper clocks.
These tiny observations changed the world.
When we think of innovations of addition, or increments, think no further that Airbnb, the simple increment of connecting a home owner to a person wanting accommodation, or Uber, the simple idea of connecting a person needing a lift to a car owner available to carry them.
Ship telescopes of old are well known, but it was the mere connection of two such devices to make binoculars that led to a revolution in optics, stereo vision and the more accurate measure of distant objects, all by simply combining two readily available telescopes.
The simple idea to leave vehicle lights on during the day, now referred to as Day Time Running Lights, are reported to have reduced pedestrian fatalities by as much as 27%. A simple innovation with profound consequences.
Yes indeed, incremental innovation can change the world.
Roger La Salle trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas.